Red Bull Arena Leipzig
Client Red Bull Media Category Photo campaign Location Red Bull Arena Leipzig City Leipzig (Saxony); Germany
Every detail counts.
The initial spark for the photo campaign with the Red Bull Arena in Leipzig was a very special brochure for the newly designed VIP area of the stadium. The card can be opened up three-dimensionally, so that the viewer has a room in front of them on two sides of the card, which is connected by a common base plate. This concept demands a lot from the image. On the one hand, it must have a strong panoramic format in order to extend over two card pages. On the other hand, the architectural photograph needs a homogeneous texture at the bottom edge in order to blend seamlessly into the floor motif.
Within two long days, each with 16 hours of working time, we created such a panoramic motif, an image for the base plate and two classic architectural photographs for each of the nine event rooms. In addition to these 36 motifs, there were also some image motifs of the stadium. We were only able to achieve this production speed through very precise advance planning with location scouting, shot list and precise specifications from the client. The ongoing construction work in the rooms to be photographed made things even more difficult.
Despite some obstacles, we created over 40 high-quality architectural photographs for the new event area of the arena, which perfectly showcase the modern design for conferences and events.
What's behind it
With this production, there are approximately 8 hours of image processing in each motif in order to achieve the highest level of quality. We individually isolated and desaturated every colorless surface, such as the white walls, the chrome-plated chair legs, or the black window frames. This is no small task with up to 100 chairs per room. In addition, all colored surfaces, such as the floors, should have a homogeneous color over the entire surface and not show any colored reflections from blue window light or monitors.
In order to avoid any distortion in the large panoramic photos, we photographed them in several individual photos using a special ultra-wide-angle tilt/shift lens. Each of the individual photos was illuminated with flashlights and the window views were exposed separately in order to have a high-contrast but still very detailed image. The final motifs are made up of up to 50 different layers.
