Hyperion Hotel Basel
Client www.h-hotels.com Category Image catalog Hotel Location Messeturm Basel City Basel, Switzerland
In lofty heights.
The Hyperion Basel is the first Hyperion hotel in Switzerland, making it an important reference for H-Hotels AG. The hotel is located in the third-tallest building in Switzerland, the Messeturm Basel. This makes the most important selling point for guests obvious: the view over the beautiful city. Since the entire facade is made of glass, the wide view as far as the mountains is guaranteed from almost all rooms.
During the production, the weather was very changeable, and the perfect lighting conditions were not guaranteed for every room. In order to ensure a uniform atmosphere for the hotel's image catalog, we got up at 5:00 a.m. on a clear morning to take panoramic shots from all directions at blue hour and in the morning atmosphere from the roof of the building. An atmospheric view is one of the most important criteria in hotel photography and can thus be guaranteed for the entire production.
As with any photo production, there was a challenge with this hotel photo shoot. In the week before the start of the photo shoot, the city began to tear up the entire street in front of the hotel. Since the hotel needed the pictures at very short notice, we had to find a solution for this. Using drone shots and creative shooting angles, we photographed the hotel in various moods without the construction work distracting the viewer.
Of course, the hotel was in full operation during the photo shoots. So, we adapted our production plan to the current conditions at short notice. The conference buffet was photographed in the shortest possible time before the conference break, and we photographed Basel's most extraordinary bar in the early morning hours so as not to disturb the hotel guests in the evening.
Mutual consideration and flexibility during the shoot are among the most important basic requirements, especially for hotel photo shoots.
What's behind it
The hotel's Executive Lounge is located on the 31st floor of Basel's second-highest building. Staging the view in the photos goes without saying. However, the lighting conditions were not optimal at the time of shooting. The sky has a hazy veil and the sun casts harsh lights into the room.
We were able to replace the view with an earlier shot from the roof of the building, and we were able to tame the lights with a little patience when the sun briefly disappeared behind a cloud. To prevent the photo from looking too clean, we staged a lunch table with snacks from the lounge's buffet. The saying "It is whole, what it is, and that's why it is so beautiful" runs through the entire hotel and could not be missing here either. To increase readability, it was digitally superimposed over the original saying on the window.
